Market problems turned into useful digital systems.
These projects go beyond attractive screens. Each one connects positioning, conversion thinking, technology, and the operational journey that happens after a visitor clicks.
01 Desh Bhagat University02 Sanatani Store03 TheLeadSetuLIVE Working digital experiences
01 / Higher education
Desh Bhagat University admissions system
Two program-specific landing journeys built to convert paid and organic interest into structured enquiries for admissions teams.
apply.dbuodl.inapplymba.dbuonline.in
LIVE SYSTEMLanding page + backend lead capture
01
The market need
Online and distance education is crowded with similar promises. Prospective learners need to understand credibility, program fit, affordability, and career relevance quickly—while the admissions team needs complete, usable enquiry data.
02
The system built
Created separate ODL and Online MBA journeys with campaign-matched messaging, trust markers, clear program pathways, strong counselling actions, and a backend that captures and routes structured leads for follow-up.
03
Why it earns its place
Instead of sending every prospect to a generic university website, each audience receives a focused decision experience. That makes the offer easier to understand and gives marketing and admissions a cleaner path from click to conversation.
LIVE JOURNEYS2ODL + Online MBABUILD SCOPEFull-stackInterface + backendPRIMARY OUTCOMEEnquiriesStructured for follow-up
A trust-led platform bringing devotional services, authentic guidance, spiritual products, and daily utility into one consistent experience.
sanatanistore.in
CATEGORY POSITION
Tradition made accessible—without making it feel transactional.
The experience is designed to feel devotional first and digital second, while still giving users the clarity and convenience expected from a modern platform.
01
The market need
People looking for pooja services, astrology guidance, and spiritual essentials often face a fragmented market with uncertainty around authenticity, process, fulfilment, and proof of service—especially when booking remotely.
02
The experience built
Brought pooja booking, acharya consultation, devotional products, daily Panchang, live-video proof, and worldwide delivery positioning into one premium brand system with a clear service journey.
03
Why it can build traction
Its advantage is not one isolated service. It creates a trusted destination where daily utility can lead to deeper services and products—giving the brand more reasons to be remembered, revisited, and recommended.
A live multi-company CRM connecting lead capture, ownership, AI-assisted follow-up, and pipeline visibility in one practical workspace.
theleadsetu.in
PRODUCT POSITION
A CRM built for the gap between lead generation and follow-up.
The product gives marketing and sales one shared view of every enquiry, the next action, and the movement from new lead to qualified opportunity.
01
The market need
Growing businesses often capture leads through landing pages, ads, forms, and WhatsApp—but manage them across spreadsheets and disconnected tools. Response slows down, ownership becomes unclear, and good opportunities are lost between marketing and sales.
02
The product built
Built a multi-company CRM with landing-page capture, lead assignment, pipeline tracking, AI-assisted WhatsApp responses, follow-up workflows, and reporting designed around the daily reality of conversion teams.
03
Why it can gain traction
TheLeadSetu sits directly between ad spend and revenue. Its advantage is operational clarity: faster response, visible ownership, consistent follow-up, and a product experience shaped around how Indian teams actually sell.
PRODUCT STATUSLiveWorking SaaS platformCORE WORKFLOWConnectedCapture → qualify → follow upOPERATING MODELMulti-companyBuilt for growing teams
